Oct 27, 2021 06:09 AM

Grand Inauguration of Diadem's Newest phase 'Ashirah'


A brand that looks and feels like royalty, that speaks of ultimate sophistication and luxurious fashion under one huge umbrella - that’s Diadem, for you! Diadem’s flagship store, the Nungambakkam outlet brings in a unique taste of fashion with colourful, pristine details on every garment, a signature Diadem promise. The brand always carries a sense of fashion creating something different and new using bold hues, mesmerizing shades and some distinctive designs.


Spinning the world of traditional, contemporary fashion, one weave at a time, Diadem is now launching it’s signature collection, Ashirah by Diadem - six yards of sheer magic under a whole new floor at their Nungambakkam location.


This exciting space will be showcasing a wide range of Kanchivaram Silks, Tussars, Banarasi, Linens, Cottons, Designer Sarees,  Linen Sarees, Silk cotton Sarees, Pochampally silks, Tussar silk, Silk pavadai, Designer Salwars, Designer sarees, Khadi cotton sarees, Banarasi sarees, Gadwal silk and Salwars all under one roof, exclusively! 


Apart from sarees, Ashirah by Diadem also hoards a wide range of lehengas under all ranges, hues and patterns. A bride who walks into the store or stumbles across the official site isn’t going to go empty handed for sure, since the collections have always been an eye-catchy affair.


Diadem and it’s quintessential collections have never failed to wow us and Ashirah by Diadem too, is nothing different. A whimsical delight in bright colours, the collection is an amalgamation of signature prints in vibrant shades, breathing new life into the the flairs of festivity. 


Shiny Ashwin, the owner of Diadem says, “These intricately handcrafted pieces celebrate the ancient tradition of craftsmanship and as the minds behind this work of art, we cannot wait to show everyone what’s in store - literally and metaphorically!”


Diadem’s flagship location is situated at 144, Nungambakkam High Rd, opposite The Park Hotel, Anna Salai, Nungambakkam, Chennai, Tamil Nadu 600006, open everyday between 10.30 am to 9 pm. 


While the other store in Anna Nagar is located near Thirumangalam Metro Stn, 233-235, 2nd Ave, L Block, Anna Nagar West, Anna Nagar, Chennai, Tamil Nadu 600040 open everyday between 10.30 am to 9 pm.