MTV launch the fourth season of Love School!
Someone has rightly said, “Love has no boundaries, no rules and knows no reason”, and it holds true in today’s world of Millennials! The passionate young lovers of this generation are not only experimenting and challenging the quintessential idea of love but are also dealing with a plethora of complexities. To explore and rekindle relationships in all its forms, MTV is all set to launch the fourth season of Love School, starting 23rd February, every Saturday 7.00 PM only on MTV. One of the most beloved couples of Indian televisions- Karan Kundra and Anusha Dandekar are back as the hosts and love professors once again. The fourth edition of the famous franchise brings a quirky yet a powerful theme, ‘Loved and Alone’.
An institute for real-life couples facing challenges, in a hope to reignite the spark in them, Love School S4 will showcase the youth of today who are in love, but at the same time feel alone and disconnected, despite being hyper connected in this digital era. Moreover, this season will celebrate people from all walks of life and of different sexual orientation coming together to find love and start things anew. Love School S4 will witness different couple and single prototypes, i.e., Alpha Males/Females, LGBTQ couples, Casanova and Promiscuous Prototypes coming together and acknowledging love and respect for one another in all its entirety. The theme, Loved and Alone thus, perfectly encompasses the two aspects- the confused millennial love and celebrating diversity and experimentation in relationships.
This season also promises to bring in a host of interesting elements in the show. Summarizing the social status of every millennial victim, Love School S4 introduces you to ‘Love Pod’- a segment wherein the contestants at any given point in time can swipe right for the person they truly desire and have in place a rating system for every couple and single contestant. To give a perfect treat to the ‘truly, madly and deeply in love’ couples, there is a ‘Love Nest’, an embodiment of everything romantic and luxurious under the roof! The winners of a particular assignment or a task will be awarded a chance to spend the entire week in this Love Nest and will be privileged enough to take some important decisions. Love School S4 will resonate with the challenges and aspects of the 21st century love.
Excited to meet this year’s contestants and bring back the fourth season, Karan Kundra commented, “In a world that depends entirely on the social media to seek validation, the essence of true love appears to be fading with each passing day. We’re happy to be back on the fourth season of Love School that will address these issues of today. I’m looking forward to people across genders and different backgrounds coming on national television and exploring love in every possible way. They will add beauty to the show and Anusha and I are ready to solve all their problems with love assignments and challenges that will test love and the authenticity of relationships.”
Kicked about this year’s theme, the gorgeous Anusha Dandekar said, “I believe it is every individual’s right to love and be loved, irrespective of gender, sexual preference or the freedom to choose that someone special for you... This year celebrating ALL kind of love is the most liberating and empowering part of this season! In the history of MTV and in our country, we are finally allowed to let ALL BE LOVED AND LOVE! This year love wins and for Karan and i, it's the most beautiful and proudly momentous occasion! The only problem love faces this season is the "gram" (Instagram) generation! To them love becomes more about how many likes they receive, which filters look better, how perfect they seem to their digital audience... They are not focusing on how they feel with each other or even how they feel about themselves... That's why our tag line is "loved and alone" because the love is coming from how many followers, they have but in reality, they end up feeling very alone...! We’re going to take all this very relevant "gram" generation behavior and bring it to light on MTV Love School S4 and help students understand that there is more to love than a blue tick! Karan and I are so excited to be a part of Season 4 because each year there is something new, we get to discover and teach in the name of love and most importantly get to tell the world each year that love wins, always”.
Get ready as Love School S4 is all set to give virtual features of the century, a reality scope- with a lot many challenges and love lessons! Tune-in to Love School S4, Saturday, 23rd February at 7.00PM, only on MTV!
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 50 MN fans following MTV across show pages on social media have made it one of the top brands in social influence as well. MTV consumer products are available across 35+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. In 2015, MTV also launched its first ever café in the world, FLYP@MTV at New Delhi in India. MTV has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged, MTV Girls on Top, MTV Love School and keep them engaged through various cause led initiatives such as MTV Rock the Vote and MTV The Junkyard Project. For information about MTV in India, visit www.mtv.in.com.
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.