Times Network rolls out Times M.A.N (Movies and News) Pack campaign
Times Network, India’s leading television broadcast network has rolled out the Times M.A.N (Movies and News) Pack campaign, in line with TRAI’s new tariff regime. Enhancing the positioning of the network, the campaign captures the distinct attributes of its strong bouquet of influential brands across best in class English Movies and News.
Leading with the insight, ‘you are what you watch’, the quirky campaign is layered with a light hearted and humorous tone targeting women, with a compelling and differentiated pitch of making their man better with the Times M.A.N Pack (a smart acronym for Movies and Newspack), priced at Rs. 13/- per month.
Commenting on the campaign, MK Anand, MD & CEO, Times Network said, “With a clutter breaking proposition, the Times M.A.N Pack campaign moves beyond the general focus on price appeal,which most networks are basing their campaigns on and exemplify the distinct traits of our premium brands as we subtly make a statement that Times Network viewers are smarter, savvier and more stylish due to their superior content choice. We are encouraged by the reactions on social media and I am glad that the campaign has successfully evoked curiosity among consumers about our offering, which further reinforces the network as the preferred choice of smart urban viewers”.
The campaign has been conceptualised by Famous Innovations for Times Network and the network has rolled out a 360-degree aggressive marketing campaign that includes:
• 45 sec TV commercial (Link - https://youtu.be/h0umg7w1YVU ) in Hindi, Bengali, Tamil, Telugu and Kannada across key geographies including HSM, West Bengal, Karnataka and Tamil Nadu
• Print ads and innovations across all the editions of The Times Group dailies
• Radio spots across 4 leading stations
• Social media marketing across prominent digital mediums
• Communications across network channels and digital/social assets
Times M.A.N pack offered at a compelling price of Rs. 13/-, is a strong mix of channels including 3 premium English news (Times Now, Mirror Now, ET Now), one Bollywood entertainment (Zoom) and 3 English movie channels (Movies Now, MNX and Romedy NOW).
About TIMES NETWORK:
TIMES NETWORK is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including: TIMES NOW – India’s No. 1 English News channel; ET NOW – India’s leading English Business News channel; MIRROR NOW – the second English General News channel which is considered to be the gold standard of Impact Journalism; MOVIES NOW and MOVIES NOW HD – India’s leading English Movies channel; MN+ – The gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; zoOm – India’s No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MNX and MNX HD – The channel that brings the next level of Hollywood entertainment to India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.